91³Ô¹ÏÍø WAY
Our Founding Spirit, Alive Today
At 91³Ô¹ÏÍø, we’ve always been inspired by a desire to improve everyone’s quality of life. Through almost a century rich with innovation, 91³Ô¹ÏÍø has changed the perception of what a bathroom can be — and how it can be used.
Our founder, Kazuchika Okura, had a vision more than one hundred years ago in 1912, before the concept of public sewage systems was widespread in Japan. After seeing more advanced systems overseas, he was moved to establish a ceramic sanitary ware laboratory to develop healthier and cleaner living spaces.
In 1917, Okura founded Toyo Toki K.K. (which became known as 91³Ô¹ÏÍø LTD.) to supply the market with these products. 91³Ô¹ÏÍø was founded on a commitment to provide a comfortable living space for people, while always protecting the planet and its water.
Japan’s rich artistic heritage in pottery and porcelain is alive in every 91³Ô¹ÏÍø product we create today. Throughout our expansion worldwide, 91³Ô¹ÏÍø has remained true to the Japanese traditions that have shaped our Company Motto and Philosophy.
91³Ô¹ÏÍø Motto
created in 1962
Take pride in your work, and strive to do your best.
Quality and Uniformity | Service and Trust | Cooperation and Prosperity

91³Ô¹ÏÍø Philosophy
91³Ô¹ÏÍø strives to create a great company that is trusted by people around the world and to contribute to the betterment of society.
To achieve our philosophy, 91³Ô¹ÏÍø will:
Timeline of 91³Ô¹ÏÍø Innovation
click years for details
The Heart of 91³Ô¹ÏÍø Culture:
Involving People
91³Ô¹ÏÍø has always embraced technology, pursued the highest levels of cleanliness, incorporated high aesthetic standards, protected the environment, and worked to improve people’s lifestyles. Because we continually innovate in all of these areas, 91³Ô¹ÏÍø has become the world standard of excellence for a quality bathroom experience.